THE KEY TO RAMPING ONLINE SALES
THE KEY TO RAMPING ONLINE SALES
PROACTIVE REMARKETING: SCALE YOUR SALES
WHAT EXACTLY IS REMARKETING?
Online ordering via TUO will mean you will do business with MANY first-time customers. This is just the BEGINNING of building a viable, sustainable and long-term source of future SALES & REVENUE. Your TUO Central Customer Database will house all Customer Contact information in perpetuity. By continuing to constantly and proactively reconnecting with these same CUSTOMERS will you be able to realize additional streams of future sales while building a larger and larger base of loyal customers that will quickly become the basis of your scalable, long-term revenue:
PROACTIVE REMARKETING: CUSTOMER DATA
STEP 1: TUO AS CUSTOMER CONTACT DATABASE
Whether you use the advanced Roster feature built into the TUO platform or not, you WILL collect vital and valuable Customer Contact Information when setting up online stores. This is THE most vital information you will generate and will have the most impact on your business long term.
TUO maintains all current Customer Contact information within your own central data repository. Over time, this information will continue to grow and will quickly become THE KEY to future growth and success. By instituting simple programs that proactively and continuously reconnect with each and every customer, you will see how quickly you can build a sustainable source of new sales and therefore revenue, as well as loyalty to your brand.
PROACTIVE REMARKETING: SUPPLEMENTAL STORES
STEP 2: OFFER NEW OPPORTUNITIES TO BUY
The most valuable person to your business will always be...THE ONE WITH WHOM YOU'VE ALREADY DONE BUSINESS!
At the very least, ALWAYS extend the opportunity to buy to your customers. While the examples are many, some of the obvious include:
PROACTIVE REMARKETING: CROSS SELL
STEP 3: MAKE ALL CHANNELS ALWAYS AVAILABLE
Most businesses view the methods (or "channels") they use to sell to customers as separate and distinct. When viewed from the perspective of your Customer, they are anything but. Often the same Customer who visited your website also walked into your retail location recently, or purchased a uniform for their daughter's soccer team on your online Club store.
There are many basic and easy-to-execute ways you can (and should) continuously offer new ways for each of your Customers to buy (more) from you. The TUO platform has numerous such ways already baked in to their technology:
There is no limit to means and ways you can greatly extend the opportunity to do more business with each and every Customer.
PROACTIVE REMARKETING: STAY CONNECTED
STEP 4: STAY IN CONTACT WITH YOUR CUSTOMERS
Email Marketing could likely be the most overlooked and under-appreciated component to most marketing programs. While the reasons are varied, it boils down to a few common misperceptions: 1. Most email marketing is "spam." 2. I do not ever read or open emails, so no one else does. 3. It is confusing and intimidating to develop and implement an email marketing program.
While our purpose is not to change your mind, there is a reason the MOST money spent on digital marketing goes to email marketing. It is the unsung hero and workhorse of any digital marketing plan.
Consider that today, more people access and read their emails over 3x the amount they invest on social media. It is simply the way we communicate, even still today. And email marketing can be tracked and analyzed in great detail. Finally, it is one of the most affordable means for staying in "constant contact" with your Customers.
Start with the basics...let the TUO Marketing Specialists show you how to easily extract your Customer Contact information and begin the process of setting up a consistent, frequent email marketing program that reaches each and every Customer you serve. It could very well become that vein of gold you've been seeking to scale the growth of your business.
PROACTIVE REMARKETING: SEEK INSIGHTS
STEP 5: DERIVE INSIGHTS INTO YOUR BUSINESS
THIS IS YOUR DATA AND YOU NEED TO GUARD IT WITH YOUR LIFE!
Lately there has been a growing discussion in the industry around "data" as more and more Buying Groups, vendors and other providers have been covertly exploring ways to leverage the data you generate. Our view of this is simple:
Do not ever look past the value of the ordering (and other) data you aggregate as it can be the basis of deriving great insights into your business, will provide a strategic basis for future growth, and can become a vital currency you can leverage in the near future.
Actual Customer purchase data is likely the most powerful and insightful data any business can have. When combined with geography (mailing address by example) and basic demography (age, gender by example), the resulting data can easily be explored and analyzed to uncover significant and influential trends that can effectively guide your business moving forward. And here is THE most important point of all...
TOTAL ORDERS PLACED VIA THE TUO PLATFORM IN THE LAST 5 YEARS.
POTENTIAL DATA POINTS COLLECTED PER ORDER VIA THE TUO PLATFORM
AVG. SHOPPING CART VALUE PER CUSTOMER ON THE TUO PLATFORM (DURING PEAK SEASON)
SPEAKING OF DATA...