What does the future of social media look like?
Social media is always changing,
so what's on the horizon?
1.5 billion users make Facebook the biggest player in the game
Facebook launched its live stream video app in 2015.
Live video is set to get bigger and bigger on Facebook, in response to competitors SnapChat and Periscope
As of March 2016, Twitter is already 10 years old
You can't talk Facebook without talking...
In 2012, Facebook bought Instagram for $1 billion.
Twitter's appeal has been cooling off. It's share prices hit record lows in 2016, and have been stagnant ever since. Can CEO Jack Dorsey turn things around?
Many are predicting that Twitter will increase its trademark 140 character limit, in a bid to increase its usability
A changing market:
Female Instagram users far outnumber male ones. Further, there are ever increasing numbers of mothers Instagram.
Instagram's biggest shift yet isn't far away. Switching from a reverse chronological news feed to a 'top posts first' model will have big impacts for content and advertising.
THE YOUNG GUNS
New and growing social media platforms are all about...
Live stream app Periscope has been on the up since its inception, with 200 million streams made last year, 100 million of which were in the last 3 months.
If young people are who you're trying to reach, then Snapchat could be your go-to. Snapchat has the youngest audience of all social media channels.
Young man's game...
The success of Periscope and Snapchat indicate the push for immediacy in social media. Snapchat and Periscope are popular because they let people share what they're doing right at that very moment. That's what we'll definitely see more of in the future: social media that's all based on REAL TIME!