Toward a Good Food Future

Impact Report

The Good Food Purchasing Program:

PART I: 2012-2019

PART ONE of this report provides an overview of the Program’s vision, an introduction to how it works, and highlights of its accomplishments over the past eight years. This report is a tool for Program partners—local coalitions, institutions, national organizations, and funders—to gain a deeper understanding of the Program’s history and scope; educate potential allies and collaborators; and continue building our momentum!

PART TWO of the report will be released in late 2020 and will explore these themes in greater detail, with additional case studies and expanded data analysis.

The Good Food Purchasing Program transforms the way public institutions purchase food based on principles of equity, accessibility, and transparency, and rooted in five core values: local economies, valued workforce, nutrition, animal welfare, and environmental sustainability.

TABLE OF CONTENTS

Meet Our Good Food Purchasing Partners

What’s Wrong with Our Food System?

We Have a Different Vision

The Good Food Purchasing Values

Los Angeles: the First Good Food City

Look for this icon to return to the Table of Contents anytime

Explore the report in your order of interest

Maps: Program Enrollment, Policy Adoption, and Active Coalitions

Raising the Bar: The Good Food Purchasing Standards
The Principles Underlying the Program’s Five Values

Boston: Putting Equity and Transparency to Work

Chicago: Building Momentum to Transform the Food System

Youth Getting Active for Good Food

Coalitions Support and Learn From Each Other

Institutions’ Annual Investment in Good Food

Austin: Pioneering Good Food in Texas

Boulder: School District’s Good Food Excellence

Inaugural Power of Procurement National Gathering 

Charting a Better Food Future

Introduction

My hope is that the growing Good Food Purchasing Program will bring the issue of food justice to a wider audience and build momentum for systemic change. So many of us take food for granted as a basic need that has to be met without realizing that the food supply chain is rife with abuses—of workers, animals, environment, and health—and we have the power to change that.

"

Michelle Wu

City of Boston Councilor At-Large

The impact of these institutional food service contracts is substantial. Around the country, officials and administrators pore over the minutiae in purchasing contracts for bread rolls and chicken, milk cartons and salad greens. Their decisions about what food to buy and which vendors to select are often dictated by law toward the cheapest bid, but many are working to change that, asking: shouldn't food reflect our values?

Every year, taxpayer funded institutions—from school districts to hospitals to city agencies—spend billions of dollars on food.

Institutional food service contracts represent:

The federal government also makes significant investments in food procurement, spending a total of more than

on school meals, summer meals, and supplemental food programs alone in 2018.

$120 billion

$21 billion

each year to some of the nation's most vulnerable populations.

That's a lot of money.

(And a big opportunity.)

What if institutions  invested that money in buying food for health and equity?

The Good Food Purchasing Program assists public institutions in using a values-based approach to food procurement: evaluating products and suppliers not only through a cost lens, but also by the social, economic, and environmental benefits they provide. 

Throughout this report, you'll be introduced to:

key ACTORS supporting the realization of a good food vision

PARTNERS

including

Support from local and national FUNDERS ensures that Good Food Purchasing Program policy commitments are implemented meaningfully, with ongoing tracking, active improvement, and effective communication across the values. They also enable the Program to scale so that more institutions can participate and collective purchasing power can be leveraged to create transformative changes in food supply chains.

REAL FOOD MEDIA works closely with the core partners to set national strategy for narrative-building and framing that supports local coalitions, institutional partners, and other national allies in communicating the stakes, opportunities, and impact of the Good Food Purchasing Program. Real Food Media also accompanies local coalitions in setting strategy for their campaigns and celebrating victories at various phases, including coalition-building, policy adoption, and key media moments. 

Across the communications work, partners aim to center the experiences and voices of women, youth, and people of color—communities who are most marginalized by food system injustices and can benefit the most from a policy that prioritizes racial and worker justice and includes tools for accountability and transparency.

Key to each city-based campaign's success are local and multi-sector coalitions, grassroots organizing capacity, supportive administrators, and political champions. The FOOD CHAIN WORKERS ALLIANCE helps grow these critical components of a successful campaign, ensuring local coalitions are made up of diverse stakeholders that represent various sectors of the food chain. With the Alliance’s support, the local coalitions drive campaign development and the adoption process, and, once a Policy is adopted, help hold the participating institution accountable to their commitments.

The CENTER FOR GOOD FOOD PURCHASING is the centralized home for the Good Food Purchasing Program and coordinates with local and national partners to expand and implement the Program. The Center works to develop and update the Good Food Purchasing Standards, fielding input from a wide range of food system experts and community groups. Center staff support institutions through training, assessment, and technical assistance to help them track and meet their Program commitments and celebrate successes. The Center also assists local coalitions who are interested in bringing the Program to their city to identify next steps.

Cross-sectoral, community-driven LOCAL COALITIONS help ensure that Program adoption and implementation in a city or region reflects community priorities and complements the existing work and expertise on the ground in that city. Local coalitions help identify and recruit institutions to adopt the program, secure formal program adoption through policy (such as school board resolution or citywide ordinance), and influence the public procurement process to ensure institutions and their vendors are held accountable to their policy commitments and that public contracts reflect community priorities, such as goals around increasing opportunities for producers of color in supply chains.

INSTITUTIONS like school districts and municipal government agencies that enroll in the Good Food Purchasing Program commit to meeting the baseline standard in each of the Program’s five values, incorporating the Good Food Purchasing Standards and reporting requirements into solicitations and contracts, establishing supply chain transparency to verify performance, and reporting on progress annually.

Meet Our Good Food Purchasing Partners

Hover on each to learn more

Leading national food and farm organizations support expansion and implementation of the Program by promoting the Program at large and supporting individual city-based campaigns. NATIONAL PARTNERS support adoption campaign organizing, provide research, manage communications, provide value category education and strategy, and activate their networks in support of policy adoption and implementation.

PARTNERS

such as

STRATEGIES

Creative ways Program partners are advancing a values based food system

Throughout this report, you'll be introduced to:

keep an eye out for this icon to hover and learn more about these strategies

Local Strategies

You'll find these examples throughout the report highlighting
how coalitions and institutions are leveling up their efforts:

HOVER ON THE ICONS TO LEARN ABOUT THE STRATEGY

Many Good Food Purchasing Program policies include an annual hearing from the adopting body (e.g. school board, city council) on progress made during the past year of implementation efforts. Having a regular touchpoint allows food service leaders to celebrate their successes in a public setting and share challenges they have encountered. It also provides a mechanism by which coalitions can ensure that implementation is moving forward meaningfully. In LAUSD, the local coalition led by the Los Angeles Food Policy Council has worked with the school board and administration to conduct annual hearings in each of the last three years. 

Annual Hearings

After a few years of making gains across a number of value categories, Austin Independent School District wanted to go all in on achieving the baseline in the five values and earn a four star rating. So, they raised funds for and hired a Good Food Purchasing Program consultant in 2018 to help them get there. AISD succeeded in passing a policy in February 2019 and is one of the participating institutions to watch, for its many procurement innovations and menu creativity.  

Staffing Investment

In some communities, listening sessions have helped stakeholders to identify priorities for Good Food Purchasing Program implementation. In the Twin Cities, a farmer listening session held in December 2018 helped coalition leaders identify the primary barriers preventing small farmers of color from entering into institutional supply chains. In Washington DC, the school district held a listening session to share their baseline assessment findings, answer questions, and solicit feedback on next steps, to make sure the process is transparent and that community members have an avenue to participate.

Community Listening Sessions

To date, twelve cities and institutions have adopted Good Food Purchasing policies formalizing their commitment to the Program. The advantage of policy adoption is that this commitment becomes codified and thus can outlast a superstar food service director’s tenure or visionary elected champion’s administration. A policy can also create the framework for community engagement and accountability. 

Policy Adoption

Pioneers in the Farm-to-School movement laid the groundwork in demonstrating that values-based, aggregated purchasing power can drive changes in the market. In fact, as the Center has measured changes in the purchase of chicken raised without routine antibiotic use over the last few years, we’ve been able to see the legacy of leaders like Natural Resources Defense Council—which led efforts to reduce antibiotic use in chickens raised as part of fast food supply chains and School Food Focus, which led the creation of the CRAU (Certified Responsible Antibiotic Use) label and built upon that momentum to make products available in the K-12 market—manifested in measurable gains for the institutions we work with.

Building on Farm-to-School

The Good Food Purchasing Program brings stakeholders from across sectors together to work collaboratively on locally-relevant changes to procurement practices. In some cities, a central office (e.g. the Department of Public Health in Chicago and the Austin Office of Sustainability) engages food purchasing departments to drive implementation forward and consider ways to engage public and private institutions from within other sectors and jurisdictions.

Agencies convened in New York City by the Mayor’s Office are considering ways to modify existing processes to be more collaborative in their procurements and create new mechanisms for obtaining products that align with the standards. The Program also brings advocates for Good Food Purchasing together outside of city structures. Local coalitions in many cities are composed of non-profit and private sector partners who hold local knowledge about the five values and advocate for effective implementation.

Cross-Sectoral Collaboration

Thinking creatively about what you’re putting on the menu and how often is a key strategy to success in the Program. Sometimes, a new or reformulated menu item will allow you to incorporate a more expensive, higher quality product that wouldn’t be possible under the existing menu—such as grass-fed beef and specialty produce.

Menu Frequency & Creativity

Meatless Mondays or similar programs can contribute to overall reduction in the amount of meat purchased and served by an institution, and can be part of a strategy to improve the healthfulness of the menu by encouraging more plant-based options, reducing the environmental footprint of food services, and decreasing overall costs. A number of schools and university campuses across the country have implemented Meatless Monday initiatives. For participating institutions, these programs complement the Good Food Purchasing Program and can increase their scores in the nutrition, sustainability, and animal welfare categories of the Good Food Purchasing Standards.

Meatless Mondays