We are FOR THE PEOPLE. Our passion is people. Everything we do, we do to improve both people and their experiences within retail. We believe in incredible hospitality, beauty — and fun — spaces that cultivate and promote humanity flourishing together.
We are CREATIVE AND BOLD. We are creating our own future of retail. We believe there is reward in intelligent risk and taking calculated leaps. We push ourselves and others to move beyond ordinary, into extraordinary.
Our STANDARDS ARE HIGH. We won’t settle for “good enough”— we want to be, and work with, the best of the best. Everything we do should embody an elevated level of service and taste.
We are DREAMERS.“Impossible” is not in our lexicon. We find ways of making the world a better place, this is part of our contribution. We thrive on our sense of imagination and wonder for what could be.
- Growth through coaching and training.
- Revenue through sales training and recruiting.
- Excellence in retail store operations set up.
- Safety. This is where everyone thrives when the focus and attention is put on the people, both the customer and the sales team.
We use retail as the entry point to coach and develop people and teams to become their best selves and attain their dreams.
Retail done well to us is when the people come first.
We believe in the power of human potential and the value of human capital when people are working from an empowered place. We are in the business of making retail human again. We are changing and educating an industry that employs millions of people each year to value their teams, pay and train them well, and we provide the tools to accomplish this. We have a vision for the future of the retail industry, how we imagine it could and will be.
Strategy and Consulting
Retail For The People creates operational processes for retail excellence. We coach and train.
The structure provides freedom for the teams since there is clarity, and this freedom, creates the safe space for store employees, the owners and the brand to grow and thrive.
Krista J. Boyer
"The insight RFTP has from years of experience, understanding the nuances of traffic patterns, merchandising, seemingly unrelated details—and how they all connect wis invaluable. Having a great way to track progress and apply to future sales goals made us much more stable than we would have been otherwise."
- Patrick Janelle, The Stay founder
"RFTP brought a wonderful balance of empathy and honesty, allowing me to really be vulnerable and express my frustration, while instilling in me the tools to build a stronger back bone."
- Sarah R, Store Manager
"“It was a pleasure working with RFTP. They were very hands-on, which was the most important to me. Always communicative and detail oriented when needed. Reliable, transparent, personable and helpful.” -Nola C, Sales Associate
“RFTP knows the industry well. They help assess progress and setbacks weekly while working with team members to come up with solutions.”
-Jennifer K, Sales Lead
“From start to finish, the RFTP team is there with the right tools to help make retail a fun and successful experience. Training, operations, marketing and all the behind the scenes are overseen by talented and seasoned individuals who are there with all the answers when you need them. Easy communication with the latest digital innovations, positive and helpful feedback to help any clients retail or marketing goals grow. It was a pleasure being part of such a well-versed group of people, I can truly call friends.”
-Monica G, Store Manager
We believe in ...
Krista J. Boyer