an influencer is someone who carries influence over others. A social media influencer is someone who wields that influence through social media. The form of influence can vary and no two influencers are the same.
Social Media Influencer
when a business collaborates with an influential person on social media to promote a product, service, or campaign. These people, know as “social media influencers,” have dedicated and engaged followings. Celebrity endorsements were the original form of influencer marketing. But in today’s digital world, regular content creators with niche audiences can often offer more value to brands.
an influencer program is an organized set of activities that involves having certain, selected individuals or groups share information or specific messaging with their social networks on behalf of an organization. By having others share content via their social media profiles, the organization can reach targeted audiences while leveraging the trusted relationships that person has within their network.An influencer program in healthcare can take advantage of the power of trust that people have in their own networks and connections by using advocates as influencers, educators and connectors..
Health Influencer Program
Why Social Media ?
Active Internist Users
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Saudi Arabia social media use
Active Social Media account
Active Users Accessing Social Medias from Mobile Devices
of U.S. agency and brand marketers agreed that influencer marketing budgets would increase in 2018.
said influencer marketing can positively impact how people feel about a brand.
The concept of “health” refers to personal and communal well-being, both physically and mentally.
Social media allows professionals and non-experts to share information about health .
72% of consumers use social media to help them find information on their health-related issues.
Why Work with Influencers?
They increase credibility
They add a fresh perspective
Referrals & affiliate program
Everyone’s a winner!
They offer great exposure
Areas to Focus on
Chronic, rare, or fatal diseases
Maternal or infant care
Personal health-related goals
Heath Influencer Program and Health Education
Levels of Influence
Levels of Prevention
by spreading awareness
by avocation of early detecting of disease
by supporting patients and help them cope
How to Find the Right Social Media Influencer
The influencer is sharing content and has an audience relevant to your subject.
The number of people you could potentially reach through the influencer’s follower base.
The potential level of engagement the influencer can create with an audience that’s relevant to your issue.
Address discrimination, harassment, wrongful termination, leaking of confidential information, damage to the organization’s reputation, productivity, and other issues.
Define policy regarding the use of organizational addresses and graphics or logos.
Define disciplinary actions for the inappropriate use of social media.
Designate who can access social media
Ensure disclose any conflicts of interest.
include a disclaimer when they are not speaking on behalf of the organization.
Ensure that understand the need to adhere to the organization’s social media policy.
Revise or expand current policies regarding patient consent and the posting of patient information on social media.
Ready. Raise. Rise Sparks Relatable Conversation About Immuno-oncology
When Bristol-Meyers Squibbs’ blockbuster immuno-oncology drug hit the market, people didn’t understand the science behind it and the promise it held for cancer patients. Enter Ready. Raise. Rise, a three-year campaign that enlisted relatable celebrities like Dallas Cowboys’ Dak Prescott, Tia Mowry of Sister Sister, and Eric Stonestreet of Modern Family. Each of these well-known figures shared their intimate stories of how cancer has affected them or a loved one.