3 Channel marketing recommendations based on your findings. Where can Google spend more time & money?
Evaluate the existing Promotional Plan. Is Google using Promo's? Are they effective? Could they use more?
The Google Store is interested in developing University Specific Attire. Which Universities should they consider targeting first for this pilot? Why?
Google Merchandise Store is considering a mobile site redesign. Evaluate mobile performance. Would you recommend a redesign? Why? If so, what pages are of most importance? Also, help define objectives for a mobile enhancement plan.