Comprehensive brand positioning and Communication system to communicate. Its long-term vision od brand personality
Established minimum labeling standards to protect its brand.
Established a link between corporate communication theme and product advertising.
Established a balance between global and local brand identities.
Run a Contest or Giveaway
Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers.
The Occasional Contest
According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t.
Data from Tailwind
Ideally, the prize for your contest should somehow be related to your brand (think: free products or a membership)
Something to Give Away
People can’t resist the power of “free.”
Host an AMA
Popular on Reddit, an AMA (ask me anything) series represents an awesome opportunity to educate and engage with your followers. AMA’s are essentially Q&A sessions where you get to share your knowledge, experiences, and insight.
If you’ve overcome struggles or have clout in your industry, you likely have the chops to conduct an AMA. From sharing success stories to personal challenges, such sessions can be compelling for audiences and brands alike. If you have a large team, you can encourage each member to conduct their own AMA over time to give a sort of big-picture view of your brand.
Share, Repin, Retweet & Regram
Don’t be afraid to let your fans and followers do the talking. Remember, not all of the content on your social feed has to be your own. In fact, conventional wisdom tells us that it shouldn’t be. Promoting other relevant brands, articles and photos from your followers show that you’re part of your industry’s conversation, not just a parrot.
As noted in our guide on the best times to post on social media, brands should strive to follow the 80/20 rule of promotion. That is, your feeds should be made up of 80% entertaining and engaging content and only 20% promotional content. This keeps your feed from feeling like a sales pitch.
Bite-Sized Video Clips
Video content marketing has become a must-do for modern brands. Unfortunately, many see the investment in video as being too complicated or out of their reach. But when you consider that video content gets exponentially more shares than video or text, brands should give some serious thought to creative social media ideas that incorporate video.
That’s why bite-sized, Vine-style video clips are still all the rage on Twitter, Instagram and Facebook. Such clips require minimal editing, can be shot in a matter of seconds and are prime for sharing.
Your SEO strategy starts with an online blog. The best place to begin is by having your own blog on your website. You can integrate this with your other social media platforms as well as Facebook, Instagram and Twitter so that each post gets multiplied and creates a good impact.
This is your best communication channel where you can create a huge following for your brand. You can also start partnering with professional food bloggers and ask them to review or writer about your business. This way you end up reaching out to more people and can enjoy a more dominant online presence.
TURN YOUR MONDAY GREEN WITH Nescafé
Most of the people talk about #MondayBlues where they feel lazy and lethargic. We as Nescafe can talk to these people on every Monday morning and make their morning green and energetic with Nescafe. We can even deliver Nescafe hampers to all the top influencers to keep the community growing.
Nestlé COFFEE BARExclusive Membership for all active community members of Nescafe where they will get a chance to be part of the most state of the art Coffee bar @ Nestlé and will be invited in all coffee meet-up sessions.
Nestlé MILO CITY TOUR
Nestle Milo will arrange an exclusive city tour for kids to keep them aware of our rich cultural heritage. The participants would show on the basis of their engagement throughout the month with Milo community page.