Equally, if you feel you're all set, it will also help you test your idea to ensure it has the very best chance of converting your leads into satisfied customers - and the very best chance of becoming a Killer Core Product.
If you’re not quite there yet, this Action Plan & Checklist will help you brainstorm, consider, prioritise and fine tune your best ideas to settle on one core solution or process orientated product or service, that can solve a tangible problem for your audience.
Get The Bulletproof Funnel Framework
The Bulletproof Funnel Framework
Before you begin building your funnel parts, you need to be very clear what your objective is, and the objective here is, of course: to sell your Core Product. So, we begin with the end in mind and ask:
If you’re not quite there yet, what this Action Guide & Checklist will help you do is brainstorm, consider, prioritise and fine-tune your best ideas into one core solution or process orientated product, that solves a real problem for your target customers. Or, if you do feel you're all set, you can skip straight to the checklist to help you gauge how strong your idea is.
But to be clear: what we’re not doing here is seeking validation of demand/desire for your idea in the market - that is a whole other module. Here, the intention is to avoid getting bogged down in too much detail and research by simply helping you identify the - current - best direction of travel so you can begin working towards it without delay...
What is the Core Product (or service) you want to eventually, actually, definitely lead your leads to?
Consider the following questions, and record your thoughts for future reference. The intention here is to get you thinking, but the answers will also be really, really useful when it comes to developing your Value Proposition and Landing Page Copy a little further down the line.
What solutions are currently available? How might you improve upon them or differentiate yourself from them?
What ideas do you have to solve these problems, and/or meet your markets needs and desires? How might the processes look?
What are the problems and pains you see in your target market?
Take your top choice and consider the following questions:
Once youve brainstormed some ideas, prioritise your list according to which you believe to be the strongest.
What are the main features?
What makes your solution stand apart from other options (or how can you make it stand apart)?
What promise can you make and deliver on?
Briefly describe the process to your solution.
What would the tangible outcomes (benefits) for the customer/client/
Bonus Points: Is there scope to (directly or indirectly) create Lead Magnets or Tripwires from important aspects, features, parts or processes of this product? List your ideas to reference back to later.
Happy? Then you can move on to Step 3.
Can you summarise the above to enable you to get clarity on the Value Proposition of this product? (think in terms of an elevator pitch)
Not Convinced? Repeat the process with the next idea on your list.
You don’t have to check off every item, but the more you can, the more of a 'killer' your product is likely to be...
Step 3: Checklist
It provides a solution orientated process
It has a clear Value Proposition
It has a Unique Selling Proposition
It delivers a tangible solution to a tangible problem
It provides a clear vision of transformation (before & after state)
It can deliver on a compelling promise
You can deliver a positive experience for your customer
You can prove that it does, what you claim it does
You have the time, resources and budget to create this product
It will provide a whole load of value
You're gonna be proud of this product
You can create Lead Magnets or Tripwires from aspects, features, or parts
Y axis space
= 100 >>
Put as many ideas as you can through this process to test for the best, and choose the strongest candidate. You can save each one of these PDF's as a separate project for future reference.