42 Expert Tips for Creating Stand-Out Visual Content

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FOR CREATING STAND-OUT VISUAL CONTENT

Jeff Bullas .................................................

Lee Odden .................................................

Steve Cartwright ..................................

Rand Fishkin ............................................

Sujan Patel ...............................................

Larry Kim .................................................

John Rampton ........................................

Ian Cleary .................................................

Barry Feldman ........................................

Neal Schaffer ..........................................

Sam Hurley ..............................................

Brian Honigman ....................................

Rebecca Lieb ...........................................

John Hall ...................................................

Andy Crestodina ...................................

Martin Jones ...........................................

Glen Gilmore ..........................................

John Jantsch ...........................................

Buddy Scalera ........................................

Ted Rubin .................................................

Juntae DeLane .......................................

Table of Contents

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03 04 05 06 07 08

15 16

Pratik Dholakiya ....................................

Chad Pollitt ..............................................

Carla Johnson .........................................

Ron Sela ....................................................

Aaron Agius .............................................

Lilach Bullock .........................................

Lina Wang ................................................

Pawan Deshpande ................................

Michael Gerard ......................................

Tom Webster ..........................................

Meryl Evans ............................................

Cassio Politi .............................................

Cameron Conaway ...............................

David Burn ...............................................

Russell Sparkman ..................................

Bernie Borges .........................................

Jonathan Crossfield .............................

Jeff Herrmann ........................................

Colleen Jones .........................................

Randy Krum ............................................

Payman Taei ............................................

24 25 26 27 28 29

37 38

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"Creating great, effective visual content is a combination of using the right tools and testing the content on different networks. This means posting visuals on Twitter or Instagram or streaming video on Facebook or Periscope. Using the resulting data will then allow you to create more of what works. It is a combination of the art (creativity) and the science (data and technology) of effective content marketing."

Jeff Bullas

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Entrepreneur and Blogger

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Creating effective visual content is a combination of using the right tools and testing the content on different networks.

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Top Digital Marketing Influencer 2016 (Onalytica)

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@jeffbullas

jeffbullas.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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21 Secrets Behind Viral Infographics

Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, consultant and best-selling author. He works with companies and executives to grow their online businesses through social, digital and marketing automation. His blog receives over 5 million visitors a year, and he has spent most of his business career involved with information technologies, telecommunications and the web.

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"Effective is nearly synonymous with relevant when it comes to visual content. That means understanding your target audience preferences for visual content discovery, formats and action to deliver the most relevant content possible.

For example, if your audience prefers finding visual content through Instagram featuring short video and offering a CTA to a longer video on a YouTube channel, then that’s what you should give them. Find out what kind of visual content your audience wants, where they want it and how - then give it to them."

Lee Odden

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CEO of TopRank Marketing

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To cut through the noise, find out what kind of visual content your audience wants, where they want it and how.

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25 Social Media Marketing Experts to Watch (LinkedIn)

Distinction | Award

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@leeodden

toprankmarketing.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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9 Social Media Marketing Trends That Could Make or Break Your Business in 2017

Lee Odden is the CEO of TopRank Marketing, a Minneapolis-based digital marketing agency specializing in strategic internet marketing consulting services. He has provided his services to leading B2B and B2C companies, such as McKesson, BT Syntegra, Virgin Pulse, Marketo, LinkedIn, and Dell.

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"Effective visual content starts with understanding your audience, their problems, wants and desires as they relate to your products or services. Once you understand this, your role is to create content that answers and solves the questions posed by your audience.

Do this in a manner that captures and then recaptures it every seven seconds, and your audience will not only devour your content, but they will share it, promote it and do whatever it is you wish them to do."

Steve Cartwright

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Digital Business Growth Expert

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Effective visual content starts with understanding your audience, their problems, wants and desires.

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The Top 5 Content Marketing Influencers to Watch in 2016 (ScribbleLive)

Distinction | Award

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@FX_Digital

website-designs.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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A Realistic View of How Content Marketing Works

Steve Cartwright boasts over thirty years experience working in sales and marketing. About ten years into his career, Steve began designing websites and crafting digital marketing strategies for businesses. The first company he founded opened its doors in 1996 when - according to Steve - he spent more time explaining what the internet was then selling any websites. Now at the helm of Website Designs, Steve provides businesses with websites and content that generate leads and conversions. Steve frequently writes helpful and insightful blog posts on his website.

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3. Never feels corporate, inauthentic,

or like it's a stock visual (we do all custom-stuff, like this simple visual of Google's algorithmic journey)."

2. Communicates its message clearly and obviously, in a way that anyone in the target audience can understand

(e.g. this graph of the SEO slog).

1. Stands out due to its style, format, and uniqueness (for example, the photos we use to start Whiteboard Friday videos).

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"The visual content that works most effectively for us at Moz does three things well:

Rand Fishkin

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Moz Founder

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Visual content that works most effectively never feels corporate, inauthentic, or like it's a stock visual.

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BusinessWeek's 30 Under 30

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@randfish

moz.com/rand

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his miniscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog.

Content Marketing Tips for B2B Organizations

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"Bring something new to the table, such as original research, a unique perspective on an old problem, or a brand new theory or practice.

Take a complicated idea and present it in a clear way. The value of visual media is to make it easier/quicker to understand what you're trying to communicate, not to be an infographic version of a blog post."

Sujan Patel

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Co-Founder of Web Profits

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Bring something new to the table: original research, or a brand new theory or practice.

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Top 100 Content Marketing Influencer (Onalytica)

Distinction | Award

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@sujanpatel

webprofits.agency

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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10 Types of Businesses You Can Build After 5 p.m.

Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.

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"A few years ago, we noticed that the use of images in blog content and social media increased engagement by 2-3x compared to content without images.

Even more interesting was that it didn’t matter so much how great the images were – just having a somewhat amusing image was “good enough” to receive the 2-3x engagement boost.

So, we made an internal rule: no social media update or blog post is considered complete without images + emojis."

Larry Kim

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Founder of WordStream

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You don’t have to go too crazy with image creation but make an effort to find or create visuals for everything that gets published.

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Top 100 Content Marketing Influencer (Onalytica)

Distinction | Award

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@larrykim

wordstream.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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22 Eye-Opening Reasons Your Business Needs to Be on Instagram

Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. In August of 2008, he secured a $4M Series A investment from Sigma Partners and later in 2010, a $6M Series B investment led by Egan Managed Partners. Today, he serves as company CTO and is a contributor to both the product team and marketing teams. Larry practices photography and drone videography in his spare time.

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"Whether it’s a startup founder, a freelancer, or small business owner, we have numerous segments that each has their own interests and concerns that can be highlighted.

Other companies are creating single messages for their entire audience and it’s not as engaging in terms of content because it’s too generic and doesn’t address the uniqueness out there in the audience that can be displayed in effective visual content that really stands out."

John Rampton

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Founder of Due

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We go with visual content that reflects the images that we connect with our brand and the values that represent the brand.

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Top 50 Online Influencers in the World (Entrepreneur Magazine)

Distinction | Award

His E-Book

@johnrampton

due.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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An Introduction to Content Marketing

John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of the online invoicing company Due. John is best known as an entrepreneur and connector. He was recently named #3 on Top 50 Online Influencers in the World by Entrepreneur Magazine and has been one of the Top 10 Most Influential PPC Experts in the World for the past three years. He currently advises several companies in the San Francisco Bay area.

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"We create visually appealing content that looks professional, is aligned with our brand and offers value. When we're sharing content on our channels typically it's 95% original content. It's either an image to promote our blog post, a quote that we have come up with, or some valuable information.

You can cut through the noise if you're adding value, not more noise. You also need to stand out as a brand. There's so much poor-quality visual content out there."

Ian Cleary

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Founder of RazorSocial

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You can cut through the noise if you're adding value, not more noise. You also need to stand out as a brand.

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SME 2016 Top 10 Blog Awards

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@IanCleary

razorsocial.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Visual Web: 5 Tools to Create Eye Catching Images for Social Media

Ian Cleary is the founder of RazorSocial. He provides training to help companies achieve better results from social media with a strong focus on using the best tools and technology. Ian is a regular speaker at top social-media events such as Social Media Marketing World and Content Marketing World. He has been published on leading industry sites including VentureBeat, Content Marketing Institute and Social Media Examiner. Whether his audience consists of a select few or thousands of spectators, Ian’s specialist social-media knowledge and passionate personality mean the information he imparts is easy to understand, ,actionable and entertaining!

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Barry Feldman

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Founder of Feldman Creative

"Your objectives are all-important here.

If effective visual content simply means adding stopping power to social media updates and blog, find a tool you can master fast and get in the habit of creating images that add interest to whatever it is you're publishing or sharing.

If you're thinking bigger, that is you want to pursue guest blogging opportunities and post on highly visible content hubs, create amazing infographics, data visualizations and presentations."

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Pursue guest blogging opportunities and post on highly visible content hubs, create amazing infographics, data visualizations and presentations.

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Top 100 Content Marketing Influencer (Onalytica)

Distinction | Award

Make Your Visual Marketing Matter More [Podcast]

His Podcast

@FeldmanCreative

feldmancreative.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web.

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Neal Schaffer

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Social Media Keynote Speaker

"In visual content, the visual IS the headline - that's it! This means you need to absolutely focus on quality, and often we can learn more about the quality of our content by seeing how our fans respond to it through our analytics.

Of course, it bears noting that having a distinct brand image and being consistent with it visually - the Instagram feeds of Target, Nordstrom, and Sephora will give you a good idea - is a must-have for all businesses who want to cut through the noise in social media."

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Take advantage of the visual search engines of Instagram and Pinterest to gauge what types of visuals similar fans are engaging with.

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Forbes Top 50 Social Media Power Influencer

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Digital Management and Building a Visual Marketing Plan

His Podcast

@NealSchaffer

maximizeyoursocial.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Neal is the Founder of Maximize Social Business, a Forbes Top 50 Social Media Power Influencer two years in a row, a Forbes Top 5 Social Sales Influencer, a global social media speaker and a renowned Author, Social Business Coach, Consultant, Trainer and Speaker. Neal has spoken at over 200 events across three continents since 2009.

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1. Brand it up and use faces.
When audiences are trusting of your material, they will look out for you. Use feature graphics that incorporate your distinctive brand colors and style. Head shots are the icing on your ‘click me, remember me’ cake!

Sam Hurley

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Digital Marketing Influencer

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Think: interactive content like microsites, quizzes and games. These content types spread like wildfire.

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50 Top Content Marketing Influencers in 2016 (TopRank)

Distinction | Award

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@Sam___Hurley

optim-eyez.co.uk

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Boost Your Instagram Sales With User-Generated Content

Sam Hurley is a lateral-thinking digital marketer holding 6+ years’ self-expedited experience in both agency and client-side settings before launching his own digital consultancy venture: OPTIM-EYEZ. He has achieved success for SMEs, national to international blue chip organizations while being ranked as the world’s #1 digital influencer by Webinale and #2 most influential digital marketer by Onalytica.

2. Create data-driven content.
Publish clever visual data to blow your audience away. Try interactive charts, how-to GIF recordings, GIFographics and 360 video.

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"We all have access to the same tools and talent to create visual media, but how we use them makes all the difference between a winning visual experience and a forgettable one.

Develop a consistent visual brand to become noticeable and recognizable to your audience with similar colors, logos and other stylistic choices. Invest in quality visuals to represent your brand in the right light and not choosing the same stock footage that everyone else in your industry is using."

Brian Honigman

Content Marketer and CEO of Honigman Media

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Develop a consistent visual brand to become noticeable and recognizable to your audience over time.

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Top 50 Content Marketing Thought Leaders (Onalytica)

Distinction | Award

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@BrianHonigman

brianhonigman.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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How to Create Visual Content That Resonates With Your Audience

Brian Honigman is a content marketer and CEO of Honigman Media, a content marketing consultancy that provides strategy, training and coaching on content distribution and content production. As a social media and content marketing consultant, Brian is a regular contributor to Forbes, Entrepreneur and others and an Adjunct Professor at NYU.

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"It’s high time brands stopped doing content for content’s sake. Planning, benchmarking and attaching content initiatives to a strategy are necessary steps to take for content marketing to work effectively and efficiently.

I have a theory. One reason too few organizations have a documented content strategy is because they think once it's committed to paper, it's immutable. No changes allowed once it's locked, loaded and deployed."

Rebecca Lieb

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Strategic Advisor and Research Analyst

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Planning, benchmarking and attaching content initiatives to a strategy are necessary for content marketing to work effectively.

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50 Top Content Marketing Influencers in 2016 (TopRank)

Distinction | Award

Report

@lieblink

rebeccalieb.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Content Methodology: A New Model for Content Marketing

Rebecca Lieb has published more research on content marketing than anyone else in the field. As a strategic adviser, her clients range from start-ups to non-profits to Fortune 100 brands and regulated industries. She's worked with brands including Facebook, Pinterest, The Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Save the Children, and The Federal Reserve Bank of New York.

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"We like to tailor the medium that we communicate in to the topic at hand. This helps determine whether information should be presented visually, with text, through a video, or even a combination.

Tailoring content to your audience, and communicating it in the most effective way will help ensure that it stands out."

John Hall

Co-founder and CEO of Influence & Co.

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Tailoring content to your audience, and communicating it in the most effective way will ensure that it stands out.

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EY Entrepreneur of the Year 2016

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@johnhall

influenceandco.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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The Most Meaningful Content Marketing Trends and How They Will Influence 2017

John Hall is the co-founder and CEO of Influence & Co.,

a company that specializes in expertise extraction and knowledge management that is used to fuel marketing efforts and reach key audiences. In less than four years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to the world’s top publications. John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications.

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Andy Crestodina

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Co-founder of Orbit Media

"Ironically, one of the keys to visual content is written content. Great visuals need headlines. They're at the top of the infographic. They're in the custom thumbnail of the video. Pins, memes, diagrams, explainer animations, blog images and Instagram posts. You'll find words in all of these. And those words matter.

So use every trick in the headline book when adding text to your images. That means numbers, emotion and specific benefits. Words are the second most important part of visuals!"

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Ironically, one of the keys to visual content is written content.

Great visuals need headlines.

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Top 50 Marketing Influencers to Watch in 2016 (Entrepreneur Magazine)

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Visual Marketing: How to Make Yours Matter

His Podcast

@crestodina

orbitmedia.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Andy Crestodina is a top-rated content marketing speaker and keynote presenter at national conferences. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, social media and analytics topics. After hundreds of marketing presentations and nearly 20 years of public speaking experience, conferences typically book Andy as a content marketing speaker year after year, based on top ratings in speaker feedback forms.

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"Visual content is always most effective when it triggers an emotional response. That response could be surprise, anger, fear, disgust, sadness or joy.

Whatever it is, one of your goals as a marketer should be to ensure that each campaign is enhanced with some type of visual that connects with the emotions of your audience. When people have a strong emotional response to content, social sharing becomes impulsive, and this is where viral content is born."

Martin Jones

Sr. Marketing Manager at Cox Communications

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Whether it solves a problem, answers a question, or inspires thought, make sure that your visual content is always created with a purpose.

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Top 100 Content Marketing Influencer (Onalytica)

Distinction | Award

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@martinjonesaz

coxblue.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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The 4 Key Team Members You Need to Achieve Content Marketing Success

Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team where he leads the social and content marketing strategy for Cox Business. He is also the editor of CoxBLUE.com and is a featured contributor on business and marketing websites, including Social Media Today, Steamfeed.com., Yahoo Small Business Advisor and more.

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"How do you create effective visual content that cuts through the noise in a media-saturated web?

A great content marketer needs to tap into the artistic to create visual content that pops with originality and authenticity.

If it doesn’t move you, it’s not going to move anyone else. Keep at it till it does."

Glen Gilmore

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Strategic Consultant in Digital Marketing

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If it doesn’t move you, it’s not going to move anyone else. Keep at it till it does.

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Forbes Top 20 Social Media Power Influencer

Distinction | Award

His Book

@GlenGilmore

glengilmore.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Social Media Law for Business

A strategic consultant in digital marketing, Glen Gilmore has ranked as a Forbes Top 20 "Social Media Power Influencer" two years in a row. Author of "Social Media Law for Business" and contributing author to "Strategic Digital Marketing," Gilmore provides consultations and customized training to members of the Fortune 500. He is recognized as a top influencer in Social Business, Content Marketing, and The Internet of Things.

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John Jantsch

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Marketing Consultant and Speaker

"How do you create effective visual content that cuts through the noise in a media-saturated web?

The same way to create any content that cuts through the noise: You must know the greatest pain points your readers are experiencing and address them as your lead - then you can proceed to demonstrate the value the content contains."

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Know the greatest pain points your readers

are experiencing and address them as your lead.

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Forbes Favorite - Best Small Business Blog

Distinction | Award

Duct Tape Marketing

His Book

@ducttape

ducttapemarketing.com/blog

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

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"To create effective visual content that cuts through the noise, you have to know what will actually resonate with your users. Instead of competing with the noise from news and memes, focus on your customer evangelists.

If someone loves your brand, make it easy for them to share their enthusiasm with their peers and friends. The right content will find your audience through their own trust network."

Buddy Scalera

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Sr. Director Content Strategy at The Medicines Company

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Instead of competing with the noise from news and memes, focus on your customer evangelists.

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50 Top Content Marketing Influencers #CMWorld 2016

Distinction | Award

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@BuddyScalera

buddyscalera.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Say No to Stock Photography and Create Authentic Images

Buddy Scalera is a healthcare content strategist working in Parsippany, NJ. He is the author of five published books on content, creativity, and visual storytelling. In his free time, he writes superhero comic books.

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Ted Rubin

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Acting CMO of Brand Innovators

"Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it … You actually have to make real conversation with real people and help them get what they want.

That means knowing your prospects well enough to understand what they want. It also means creating content that’s helpful, entertaining, educational, or all of the above—content that helps them make a decision; content they want to share with friends."

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Test, re-test, evolve, and drive a truck through content that creates conversation.

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Forbes Top 20 Social Media Influencer

Distinction | Award

Return on Relationship

His Book

@tedrubin

tedrubin.com

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Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database.

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"How do you cut through the noise in a media-saturated web? While people want to hear a story about your brand, they will not appreciate hogwash.

Feel free to emphasize the element which makes your product or service unique, but stay honest at all costs. Your reputation depends on it."

Juntae DeLane

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Founder of Digital Branding Institute

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Feel free to emphasize the element which makes your product or service unique, but stay honest at all costs.

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Top 100 Content Marketing Influencer (Onalytica)

Distinction | Award

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@dbiweb

digitalbrandinginstitute.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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How to Use Content Marketing to Build Your Digital Brand

Juntae is the founder of the Digital Branding Institute, a global hub for digital branding resources, education, and training. He is the Sr. Digital Brand Manager for the University of Southern California, where leads a team responsible for developing, managing, and measuring digital marketing initiatives. He also is the principal consultant and strategist for DIGITAL DELANE, a digital branding consultancy that helps organizations build a strong digital brand. Juntae has worked with many brands across various industries such as Coca-Cola, Sony, Verizon, NBCUniversal, and Paramount Pictures.

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"Brands should feel confident to branch out and use a variety of colors in visual content. It is not only acceptable to experiment with color; it is essential to combat content fatigue.

I see experimentation in color in logos, campaigns, even websites now because people go visually blind to coordinated color themes. Even clashing colors work better in A/B testing of Adwords. In 2017, I think ad’s are going to get very LOUD from a color perspective."

Pratik Dholakiya

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Co-Founder of E2M

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Your content should feel and sound like your brand, but it doesn’t need to look the same all the time.

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Top 100 Content Marketing Influencer (Onalytica)

Distinction | Award

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@DholakiyaPratik

e2msolutions.com

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Pratik Dholakiya is the Co-Founder of E2M, the creative digital marketing agency, which has clearly risen above its Indian counterparts in terms of thought leadership. Pratik has over 8 years of hands-on experience in digital marketing and has served more than 500 customers in different verticals. As a passionate marketer, he regularly shares his thoughts and knowledge on high end publications like Entrepreneur Magazine, Fast Company and The Huffington Post to name a few.

3 Google Patents You Need to Know About in 2016

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"It’s not so much that the visual content on its own will cut through the noise. If a brand’s website does not have sufficient domain authority or a large enough audience, anything, visual or not, won’t likely drive any eyeballs.

The key for most brands is to pair professionally designed visuals that educate, entertain, or both with a robust promotion plan. Together, these two things can empower marketers to cut through the noise and get the attention they desire for their visual content."

Chad Pollitt

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Co-founder & VP of Audience

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The key is to pair professionally designed visuals that educate, entertain, or both with a robust promotion plan.

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Top 20 CMO Influencer (Nice)

Distinction | Award

His Book

@ChadPollitt

relevance.com

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The Native Advertising Manifesto

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, a digital magazine, agency and events company dedicated to content strategy, promotion and marketing. He’s also a faculty member at the Indiana University Kelley School of Business.

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"The best way to create effective visual content that cuts through in a media-saturated world is to keep everything as simple as possible. Simple graphics. Simple messages. Simple distribution.

It takes a great deal of thought to deliver visual content that's simple. It means that we have to dig in and understand the insights, rather than making our audience do it. That's what makes the visual representation simple and make it extremely valuable to your audience."

Carla Johnson

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Marketing and Customer Experience Strategist

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The best way to create effective visual content that cuts through in a media-saturated world is to keep everything as simple as possible.

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Top 100 Content Marketing Influencer (Onalytica)

Distinction | Award

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@CarlaJohnson

typeacommunications.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Why Content Marketing Is the Cornerstone of Customer Experience

Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business results. Carla has worked with companies such as American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and the U.S. Army Corps of Engineers.

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"Creating effective visual content has to include a four-part execution plan.

1. Make sure the content is not only visually appealing but also notable.

2. Ensure the visual is not misleading and clearly relates to the content.

3. Include a precise and simple CTA.

4. Offer an incentive following the CTA. Incentives are a simple way to create instant momentum."

Ron Sela

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Profit-Driven Digital Marketer

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Think of it as a first impression; it needs to grasp the right kind of attention in a significant way.

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Top 100 Influencers in Social Media Marketing (Onalytica)

Distinction | Award

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@ronsela

ronsela.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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12 Little-Known Tricks for Repurposing Your Content

Ron Sela is a Profit-Driven Marketer who was recently named one of Top 100 Influencers in Social Media Marketing by Onalytica. His unique talent lies in helping businesses increase their bottom-line by creating innovative digital marketing experiences.

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"How do you create effective visual content that cuts through the noise in a media-saturated web?

Use the latest technologies and software to create visual content that others can't yet as they haven't adopted the new technology. Pay for high quality designers, don't go cheap, the results will prove the spend was worth it."

Aaron Agius

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Founder of Louder Online

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Utilize the latest technologies to create visual content that others can't yet.

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Top 100 Content Marketing Influencer (Onalytica)

Distinction | Award

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@IAmAaronAgius

louder.online

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Content Marketing Isn't Really About Your Content

Aaron Agius is an experienced search, content and social marketer. He has worked with some of the world’s largest and most recognized brands, including IBM, Ford, LG, Unilever, Coca-Cola, Target and others to build their online presence.

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"It's very difficult to cut through the online noise, but visual content definitely helps. I try to always post varied content, from images to quote photos and infographics and then see how each one performs in order to figure out which ones bring in the best results.

My 'trick' is to create as much of my visual content content as I can on my own. This way, your content is unique, branded and stands a better chance of attracting your audience's eyes."

Lilach Bullock

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Social Media Marketing Consultant

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My 'trick' is to create as much of my visual content content as I can on my own.

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Forbes Top 20 Social Media Power Influencer

Distinction | Award

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@lilachbullock

lilachbullock.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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6 Ways to Get More Out of Your Instagram

Listed in Forbes as one of the top 20 women social media power influencers, Lilach is one of the most dynamic personalities in the social media market. She has developed a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month.

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"How do you create effective visual content that cuts through the noise in a media-saturated web?

Great visual content should be clean, aesthetically pleasing and quick to read. Filter out any excess words and make sure that you don’t clutter up your visuals. Keep things simple; your audience should be able to understand your point at a glance."

Lina Wang

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CEO at Eight Shots

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Great visual content should be clean, aesthetically pleasing and quick to read.

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Top 100 Content Marketing Influencer (Onalytica)

Distinction | Award

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@2LinaWang

linawang.org

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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6 Content Marketing Growth Hacks to Drive Traffic and Conversions

Lina Wang is an entrepreneur with a passion for branding and digital marketing, and is a successful content marketing and social media strategist. She wears many career hats: MBA, Model, anchor, editor, dancer, painter.

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"How do you create effective visual content that cuts through the noise in a media-saturated web?

While the ability to recognize striking visual content requires taking time to develop your aesthetic sense, the simple fact is that having any images at all massively increases post engagement and shareability."

Pawan Deshpande

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Founder & CEO of Curata

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Having any images at all massively increases post engagement and shareability.

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Top 100 Content Marketing Influencer (Onalytica)

Distinction | Award

Popular Post

@TweetsFromPawan

curata.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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4 Examples of Content Curation Done Right

Pawan Deshpande is the founder and CEO of Curata, a provider of content marketing software. His work at Curata has been recognized through the 2010 Boston Business Journal's 40 under 40 Award, and through the Massachusetts Technology Leadership Council's 2012 Sales & Marketing Technology of the Year Award. Pawan has held software engineering positions at Microsoft, Google and other startups where he was awarded patents in social networking and machine transliteration areas.

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1. Don't Hold Back: Spend more time than you think you should creating the most relevant, highest quality, non-egocentric content for your audience.

Michael Gerard

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Data-Driven Marketing Executive

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Make it searchable, repurpose and reuse it across channels, and revive it when it gets old if it's a winner.

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Top 100 Content Marketing Influencers for 2016 (KPS Digital Marketing)

Distinction | Award

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@michaelgerard

michaelgerard

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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The Ultimate Content Marketing Strategy [Infographic]

2. Tap into Your Creative Self - or Find Someone that Can Do it For You: You must attract and entertain your audience; therefore, get visual but don't dilute the value of your content.

3. Market Your Marketing: Make it searchable, repurpose and reuse it across channels, and resuscitate and revive it when it gets old if it's a winner.

Michael is a data-driven marketing executive with 20+ years of marketing and sales experience. Michael has successfully launched and sustained three start-up ventures and has driven product marketing and demand generation strategies at some of the world's largest tech companies. Michael received his MBA from the MIT Sloan School of Management, as well as a BS in Engineering from Worcester Polytechnic Institute and an MS in Engineering from Northeastern University.

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Tom Webster

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VP, Strategy and Marketing for Edison Research

"How do you create effective visual content that cuts through the noise in a media-saturated web?

Infographics are shareable, and yes, we’ve certainly had a lot of our data shared on various pieces of visual content. We make sure that any chart or graph we create is clear, tells one unmistakeable story, and is backed up by credible research that we are proud of conducting. Otherwise, it might get clicks, but it doesn’t support our business strategy."

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Try to make sure that any chart you create is clear, tells one story, and is backed up by credible research.

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Distinction | Award

The Mobile Commerce Revolution

His Book

@webby2001

brandsavant.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has more than 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, The Podcast Consumer, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author (along with Tim Hayden) of The Mobile Commerce Revolution.

50 Top Content Marketing Influencers in 2016 (TopRank)

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"Not all of us are talented artists or graphics designers, so a great and effective workaround is to snap photos and you won't have to worry about copyright issues.

Capture your team behind-the-scenes, cute animals or scenes that fit the content (yes, cute when done right works in B2B) or a general pic in which you add a relevant quote."

Meryl Evans

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Content Marketer for Meryl.net

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Not all of us are talented artists so snap photos and you won't have to worry about copyright issues.

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The Top 50 Content Marketers to Follow on Twitter (Cision)

Distinction | Award

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@merylkevans

meryl.net

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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7 Actions That Will Actually Help Keep Your Customers

Meryl K. Evans is the author of “Brilliant Outlook Pocketbook” and the co-author ofAdapting to Web Standards: CSS and Ajax for Big Sites. She's written and edited for “Billiards Digest,” “The Dallas Morning News,” ECT News Network, Lockergnome, MarketingProfs, “PC Today,” O’Reilly, Pearson, Sams, Web Worker Daily, Wiley and WROX. Meryl has written copy for businesses ads and cars (from Porsches and Jaguars to Lexuses and Hondas).

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Cassio Politi

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Founder of Tracto

"I strongly believe in understanding who your audience is. You really need to talk to your customers and readers before you create any piece of content. Then you should put all your effort in helping your audience by trying different approaches and formats.

Try an infographic, an animated video, and content based on images. Then you will be able to check which one works better. Visual content also needs to match your buyer persona's expectations. The only difference is that it is more seductive than text."

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You really need to talk to your customers and readers before you create any piece of content.

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Brazilian Content Marketer of the Year 2015 (Digitalks)

Distinction | Award

How to Develop Your Audience Personas

His Podcast

@tractoBR

tracto.com.br

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Cassio Politi won the “Brazilian Content Marketer of the Year” award by Digitalks in 2015. He is the author of the first book about content marketing written in Portuguese and is the founder of Tracto, a consultancy company that has developed content strategy for big brands, including American companies with operations in Latin America.

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"How do you create effective visual content that cuts through the noise in a media-saturated web?

Sometimes cutting through the noise means not playing in the noise. One trend I'm seeing with visual content is delivery via direct email (and not posting it elsewhere on the web). This creates an exclusivity and relationship difficult to achieve on a blog or web publication."

Cameron Conaway

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Content Marketing Manager at Flow

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Sometimes cutting through the noise means not playing in the noise.

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50 Top Content Marketing Influencers in 2016 (TopRank)

Distinction | Award

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@CameronConaway

getflow.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Journalism and Content Marketing Need Each Other

Cameron Conaway works at the intersection of journalism and content marketing. He is the content marketing manager at GetFlow.com and a recipient of the Daniel Pearl Investigative Journalism Fellowship. Conaway's fusion of journalism and content marketing has been featured by the Content Marketing Institute, and his work has been supported by the Pulitzer Center on Crisis Reporting and the International Reporting Project.

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"Given the level of distortion and utter noise in the marketplace, there is very little reason for anyone to pay attention to anything a company does, or says.

Marketers must build a series of rewards—like prizes inside a Cracker Jack box—into all branded content, visual or otherwise. A visual reward in its simplest form is something nice to gaze at, consider and act upon. Magazines live and breathe by advancing their visual and tactile appeal."

David Burn

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Founder and Creative Director at Bonehook

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A visual reward in its simplest form is something nice to gaze at, consider and act upon.

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The Top 50 Content Marketers to Follow on Twitter (Cision)

Distinction | Award

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@davidburn

bonehook.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Honing Your Brand Voice on Social

David Burn is a copywriter, content strategist and brand builder focused on helping companies reveal their deep story and truly connect with an audience. David has worked for agencies specializing in high tech B2B, retail/sales promotions, general market advertising, event marketing, digital and content marketing.

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"Content is art, and appreciating that content as art is something that’s been lost in the conversation.

Our approach is to ask our clients “What’s Our Purpose?” and dig really deep down to find a kernel of truth about who they are as a brand, what they want to be to their customers, and why they do what they do. Then, and only then, can they uncover ideas that can lead to compelling, emotion-generating and memorable visual content."

Russell Sparkman

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Co-founder and CEO at Fusionspark Media

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Dig deep down to find a kernel of truth about who you are as a brand and what you want to be to your customers.

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50 Top Content Marketing Influencers in 2016 (TopRank)

Distinction | Award

SlideShare

@fusionspark

fusionspark.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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CMWorld 2016 Presentation on Purpose-Focused Content Marketing

Russell Sparkman has been a practitioner of story-based, purpose-focused Content Marketing since long before the term became part of the marketer’s modern lexicon. Starting with the launch of One World Journeys in 2000 as a branded content experience for Seiko Epson corporation, Russell has been a content strategist, information architect, executive producer, photographer and videographer for a range of B2B, B2C, nonprofit and government clients and projects.

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"To cut through the clutter, I've created a weekly live video show called Poolside Sales Chat. On Friday afternoons, I record a 5 to 10 minute video by my pool at my home in Palm Harbor, Florida. i cover a different topic each week on B2B social sales practices. I usually write a blog post for each video and create social tiles to promote it on Twitter and Facebook."

Bernie Borges

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CEO of Find and Convert

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I've created a live video show. I record a 5 to 10 minute video by my pool and cover a different topic each week on B2B social sales practices.

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50 Top Content Marketing Influencers in 2016 (TopRank)

Distinction | Award

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@bernieborges

findandconvert.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Winning Through Niche Content Marketing

Bernie is the founder of digital marketing agency, Find and Convert. Since 2002 Bernie has led his team to help hundreds of B2B businesses vastly expand their online footprint producing dramatic growth. Bernie is a published author, a former AMA faculty member, a prolific blogger, a conference speaker and a LinkedIn Publishing Platform contributor. He is the host of the Social Business Engine digital TV show and podcast, which features case studies of modern business in action. On each episode, Bernie interviews guest(s) to deliver inspirational social business success stories.

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"Draw from a different well to everyone else. So much visual content uses the same image libraries or the same tired iconography/vector graphics/lens flare effects which rapidly become cliches. No more "man in suit pointing at abstract words on an invisible white board" please! Adopt an individual visual style that doesn't merely replicate everyone else's. While visual content tools are extremely useful, avoid the 'included' image assets where possible because everyone else will use them too. Always treat them to make them your own."

Jonathan Crossfield

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Storyteller and Content Marketer

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While visual content tools are extremely useful, avoid the 'included' image assets where possible because everyone else will use them too.

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50 Top Content Marketing Influencers in 2016 (TopRank)

Distinction | Award

SlideShare

@Kimota

Jonathancrossfield.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Storytelling: Finding the Narrative in Your Content Marketing

If it involves arranging words in rows with occasional punctuation, then Jonathan Crossfield has given it a bash. He calls himself a Storyteller, mainly because it fits on a business card better than a long list of writer, marketer, journalist, copywriter, social media consultant, speaker and blogger. To use any other job title would be to pigeonhole him inaccurately. But storytelling underpins everything he does, from copywriting an EDM to planning a content strategy to scribbling ghost stories in those rare spare moments. Jonathan has won awards for articles on digital marketing in Nett Magazine and his over-opinionated blog Atomik Soapbox.

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"Just be authentic and don't be afraid to drill very deep into a niche area of expertise. Anyone with passion, commitment and a unique point of view can build a global audience. We all carry a content production and distribution studio in our hands....in my case the iPhone 7+. Also, design your content to appeal only to an audience of one. High engagement with a small audience beats limited engagement with a large audience any day."

Jeff Herrmann

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Chief Strategy Officer at Fathom

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Anyone with passion, commitment and a unique point of view can build a global audience.

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50 Top Content Marketing Influencers in 2016 (TopRank)

Distinction | Award

Youtube Channel

@JeffLHerrmann

publishorperish.fm

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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The Burden of Quality Content

Jeff is champion of B2B sales and marketing alignment and brand audience development. Jeff’s passion lies in the development of strategies to leverage content; technology and data to help both organizations and individuals realize extraordinary growth. With a commitment to constant learning, leadership development, and teaching, Jeff has a live laboratory to experiment in every day as the lead audience builder for both Fathom’s sales and marketing audiences.

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"The key here is to make your visual content have a unique style--WITHOUT losing substance. One of my favorite examples is the Fig 1 series of videos by University of California that are educational and entertaining at the same time. Plus, the visuals complement the audio amazingly well. And I love the visual style, which is consistent throughout the series. These videos work. Besides earning respectable traffic and following on their own, they have earned countless media mentions and occasionally a viral-like spotlight."

Colleen Jones

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CEO of Content Science

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The key here is to make your visual content have a unique style--WITHOUT losing substance.

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50 Top Content Marketing Influencers in 2016 (TopRank)

Distinction | Award

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@leenjones

content-science.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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4 Ways to Make User Journeys Actually Useful for Content Strategy

As CEO of the content intelligence firm Content Science and a Star Wars fan, Colleen advises top brands on becoming Jedi Masters of content strategy. Colleen also cofounded ContentWRX, a software service that has collected more than 22,000 data sets to assess content effectiveness quickly and easily. She is the publisher of Content Science Review, a magazine and education platform with content insights from leading brands such as Alibaba, IHG, Avery Dennison, AirBnB, American Cancer Society, IBM, WebMD, and more.

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"The vast majority of the audience will only read an infographic for about 5-10 seconds. Knowing this, our design process focuses on communicating one key message to readers within that impressionable 5-second window. The use of a dominant visual focal point communicates the key message in your design. This draws the audience's attention and makes sure they understand it quickly. Even if they don’t digest every word, they still walk away understanding the key message."

Randy Krum

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President of InfoNewt

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We have discovered that the use of a dominant visual focal point communicates the key message in your design.

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Cool Infographics

His Book

His Webinar

@rtkrum

infonewt.com

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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An Introduction to Content Marketing

Randy Krum is an infographics and data visualization designer, the Founder and President of InfoNewt (a data visualization and infographics design company). He is the author of the book, “Cool Infographics,” and the popular website, coolinfographics.com. Started in 2007, the site has grown into one of the most influential infographic sites online, handling up to 45,000 unique visitors a day. He designs infographics for clients used for both online marketing and internal communications.

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Payman Taei

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Founder of Visme

"We visualize content because its purpose is to improve content retention and absorption. I believe similar principles that apply to text-based messages should apply to graphical content. Short and easy to understand messages that don't require a sort of "I'm fancy, figure me out" approach, but instead utilize a balance of key phrases combined with subtle yet bold design that grabs user attention and is subtle enough to keep them there."

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Use a balance of key phrases combined with minimalist yet bold design that grabs users' attention and yet is subtle enough to keep

them there.

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Founder of Hindsite Interactive

Other Companies

How to Create an Animation With Visme

Youtube Channel

@PaymanTaei

visme.co

42 EXPERT TIPS FOR CREATING STAND-OUT VISUAL CONTENT |

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Payman Taei is the founder of Visme, a do-it-yourself tool that allows everyone to easily create and manage professional presentations and infographics. He’s also the founder of HindSite Interactive, an award-winning web design and web development company.

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Create Stand-Out Visual Content

THIS E-BOOK WAS MADE WITH VISME

No design skills needed

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Hundreds of infographic templates

Charts, maps, images, and icons

And other visual content

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Start Creating for Free

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42 Expert Tips for Creating Stand-Out Visual Content

Designer Visme1 | September 05, 2017