Marketing Your New Location
Get economic data and lifestyle information for the community, remembering that it will be unique.
Build a deep understanding about what your competitors offer, emphasize and their unique credentials should to clear differentiators for you.
This phase involves testing
the ideas. Purchase competitive products, observe people using existing solutions, etc.
Adjust or create branding that fits the new location. Brand is more than logo, it is style and personality too.
New campaigns, the mix of ads and the assets that back them up take time to develop and test. Get a free marketing consult (6 months out)
Adjust or create branding that fits the new location. Brand is more than logo, it is style and personality too.
Start working to become an authority online by building content that patients can trust to learn about what you offer. (Full website + blog 45 days out)
Move from having a marketing persona to growing an audience of people who are learning about you with social ads, email and video. (60 days out)
Create website pages and calls to action that are tailored to the location and services, and the style of the community. (75 days out launch placeholder website)
10 STEPS
Plan to run integrated campaigns that include digital ads, content and focused SEO for at least the first 12 months.
Steps1-5 Comprise Your Marketing Plan
