LOADING AWESOME
A BEGINNER’S GUIDE TO CREATING
Made with Visme
A BEGINNER’S GUIDE TO CREATING
Made with Visme
HOW TO DESIGN YOUR
INFOGRAPHIC
Part 4
CREATE A WIREFRAME
DESIGN YOUR INFOGRAPHIC
2
Deciding on a Visual Theme
1
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Visual elements related to honeycombs and bees are used throughout.
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A Deadly Snake Bit in North America:
Choosing a Color Scheme
2
Colors speak volumes all on their own. Some of the most common associations made in the West Culture.
High Contrast
Tones
Pure
Shades
Tints
1
2
3
1
2
Select varying tones, shades and tints of a specific color
1
Then select another pure color at least three spaces away on the wheel to act as an accent color.
2
Color Scheme Tools
Free color scheme generators such as:
• Adobe Color CC
• Coolors.co
• Paletton
Keep It Simple
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In general, three to four colors is sufficient for an infographic.
The 60-30-10 Rule
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Devote 60 percent of the space to the primary color, 30 percent to the secondary and 10 percent to the accent color.
Choosing Font Combinations
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3
Serif Font
Sans Serif Font
Script
Sans Serif Font
Combine fonts
Combine a serif font with a sans serif. This helps to create contrast.
Avoid choosing typefaces from similar classifications, such as two Scripts.
Assign a role to each of the fonts used. For example, you can use the same font for subtitles, another for the body text, a third font for data explainers, and so on.
4
Achieve contrast & visual hierarchy
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Varying the point size between the different fonts for headlines, subtitles and body text.
Assign a role to each of the fonts used. For example, you can use the same font for subtitles, another for the body text, a third font for data explainers, and so on.
Source
4
Assign a role to each of the fonts
Allows you to have a nice contrast between them and have roles for those elements.
Assign a role to each of the fonts used. For example, you can use the same font for subtitles, another for the body text, a third font for data explainers, and so on.
4
Pair a distinct font with a more neutral one.
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Assign a role to each of the fonts used. For example, you can use the same font for subtitles, another for the body text, a third font for data explainers, and so on.
4
Use different fonts from the same typeface.
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Assign a role to each of the fonts used. For example, you can use the same font for subtitles, another for the body text, a third font for data explainers, and so on.
4
Stick to two–three font combinations
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Examples of Font Combinations
OSWALD
Old Standard TT
Rokkitt
Ubuntu
Vollkorn
Exo
Abril Fatface
Josefin Sans
PT Mono
Open Sans Condensed
Colaborate
Titillium
Ubuntu
Source Sans Pro
Lobster
Lato
How to Select & Use the Right Icons
4
Replace names and titles with icons.
Source
1
Focusing on use icons instead of typing out each of the names in a list or chart.
Use icons in graphs and charts.
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2
Instead of using words and legends to label the different columns or bars in a chart, you can use icons to communicate the same concept.
Use icons to communicate a theme.
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3
Rather than use up valuable real estate space in your infographic header by writing out long paragraphs, use icons to develop a theme instead.
Use icons in lists.
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Replace the numbers or bullet points in your lists with icons to communicate more effectively.
Use icons in headers.
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You can also use icons in your headers to illustrate the main concept of your infographic.
Use icons in the background.
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You can also use icons in your headers to illustrate the main concept of your infographic.
Use icons to explain a concept.
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You can also create customized images using icons to illustrate a concept.
Stick with one icon style.
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Ensure design consistency and an overall clean and professional look.
Pair icons with fonts.
THIS IS A FORMAL TITLE
This is a Fun Title
9
Determine the style and tone you’re going for and choose your fonts and icons accordingly.
Pair icons with a color palette.
10
Finally, always try to match your infographic’s color scheme with your icon’s color palette.
Achieving a Beautiful (& Functional) Design
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5
Background Images
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In certain cases, you may want to use images or other graphic elements in the background to convey a certain mood and develop your visual theme.
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Images of European cities are used to create a look and feel evocative of scenic white winters.
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Images are used to add an attractive cloth-like texture to the header section.
Choose images that evoke the right emotions.
1
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Well-chosen photos actually speak volumes on their own.
2
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Use fonts that reinforce your message.
Make text readable.
3
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The rectangle shape behind which has a little bit of a transparency under the text allows you to more easily read that information
Use a degree of transparency to create a more uniform surface for typography, and apply text colors that provide sufficient contrast with the background.
4
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Use a degree of transparency to create contrast.
There's a certain level of contrast with the elements in front of it and instead of the text.
Place text in portions that are less busy.
5
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There is nothing actually place over the elephant's trunk or in the center of the head because on purpose, it is utilizing the empty space for that.
Integrating photo elements.
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Section Dividers
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To visually divide your infographic into sections that correspond with the main points of your outline.
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Arrows
The reader’s gaze is directed by arrows that are extensions of the different blocks.
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Lines
Lines can come in all sorts of styles: dashed, dotted, curvy, straight, zigzag, among others.
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Ribbons
Ribbons, both flat ones and others with a bit of depth, are commonly used in infographics.
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Numbers
One of the most commonly used ways to segment your infographic is to use numbers to separate each section.
Geometric Shapes
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Shapes are a basic element of graphic design and can be used to frame content, highlight important points and create visual interest.
Highlight figures and stats.
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You can utilize figures and stats and you can highlight those figures and stats with rectangles and hexagons.
Frame key points.
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You can actually have stats and figures stand out more that allows you to veer the eye towards that focal point.
Visualized Numbers
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Statistics and figures can be visualized either through typography or data visualizations.
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Visualizing statistics and large amounts.
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