www.lodginginteractive.com
HOSPITALITY REPORT
Engagement
The Source For Hospitality Engagement Trends
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May 2016
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On average, there are more men on Twitter than women. Tip: Know the social network audience, target market and connect.
62
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38
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%
Comparing April 2015 to April 2016, Google takes the #2 position with the most reviews, coming in after TripAdvisor. had 3% of the total reviews in 2015 compared to 26% in 2016. Almost exactly reverse is hotels.com with 22% in 2015 to 3% in 2016.
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Reputation Management
Review Volume & Trend Year Over Year
On average, hotels are enjoying positive feedback where the majority of reviews rank between 4 and 5.
Slow WiFi and Paid WiFi were the most common complaints.
Review Ranking Average April 2016
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Social
Media
Demographics
Twitter April 2016
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Feature & Trend
SnapChat
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SnapChat? No longer a 13 year old's social network, brands are taken to telling their story in full attention of their viewers, lasting only 24 hours. Tip: Start playing with SnapChat now. Get used to the platform & audience before you run from behind!
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900 Lanidex Plaza, Suite 242, Parsippany, NJ 07054
877-291-4411
Source for User Comparison Chart: BrandWatch
Our CoMMingle Social Media Engagement team works with hundreds of hotels every month to ensure their online reputation is maximized across the major travel review and OTA sites.
This monthly Hospitality Engagement Report provides a snapshot of the latest trends and analysis based on the hundreds of hotels we work with.
